Hello, I'm
S. M. Mahmud Farhad
CEO | Consultant | FMCG Expert | Sales & Marketing Strategist
A dynamic and results-oriented professional with 19+ years of experience in the FMCG sector, driving growth through strategic business development, sales and marketing strategies, and brand innovation across national and international markets. Proven expertise in leading brands like Lactogen, Horlicks, Cerelac, and Sensodyne.
About Me
Professional Experience
A visual showcase of my career journey and professional milestones.
Executive Director Marketing
Integrated Software and Technology Limited
Managing government IT service projects and driving business development initiatives for software and technology solutions.
Highlights
- Planning, coordination, and execution of government IT projects.
- Collaborated with key business partners for strategic growth.
CEO
Debt & Equity Solutions
Led business strategy and financial service planning.
Highlights
- Secured trade finance (LC) for conglomerates like Pran and Meghna.
Associate General Manager
Marico Bangladesh Ltd.
Launched the 'Just for Baby' brand and established performance monitoring systems.
Highlights
- Recruited and trained nationwide sales team.
- Automated field operations performance monitoring.
Deputy General Manager
EON Food Ltd.
Managed cold chain and processed food distribution.
Highlights
- Enhanced ROI and operational synergy between food and agri divisions.
Head of Business
Arla Foods Ltd.
Oversaw medical & trade marketing.
Highlights
- Launched Dano Daily Pushti and created SOPs for national field teams.
Expert Marketing Manager, BD/MMR/NPL
GlaxoSmithKline (GSK)
Launched nutrition and oral care brands across South Asia.
Highlights
- Implemented field force automation and digital scientific content systems.
Area Nutrition Manager (Sylhet)
Nestlé Bangladesh Ltd.
Managed post-crisis recovery.
Highlights
- Introduced cash-based market model.
- Built best-in-class doctor communication tools.
Area Nutrition Officer (Dhaka)
Nestlé Bangladesh Ltd.
Recognized as national top performer.
Highlights
- Designed institutional business model and led successful brand launches.
Handpicked Projects
Each project represents a unique challenge and creative solution
Sensodyne Launch in GSK Medical Channels
Spearheaded the launch of Sensodyne in GSK medical channels.
Mother’s Horlicks Market Share
Led Mother’s Horlicks to 61% market share in pregnancy care segment.
E-Detailing & Real-Time Reporting System
Designed e-detailing & real-time reporting for field sales.
Cold Chain Distribution Model
Developed a robust cold chain distribution model for frozen foods at EON Foods.
Dano MOM’s Digital Launch
Drove Dano MOM’s digital launch and integrated with top e-commerce platforms.
Say Hello!
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